America’s Travel Centers
The environment for Travel Centers of America prototype was created in collaboration with architects, industrial designers and graphic designers. Our contribution to the project was creating a complete 3-d scale model of the structure and surroundings, plus designing the gas pumps, lighting and store displays. This result was nothing less than the “travel center of the future,” the opening of which earned national media attention, including features in the New York Times, USA Today, the ABC Evening News, plus numerous trade publications. The TA chain has grown this retail model coast to coast with hundreds of facilities.
Industrial Design
User Experience
Strategy
User Experience
Strategy
![ta](https://opticlingo.com/wp-content/uploads/2024/06/ta-1.jpg)
![DSC00275](https://opticlingo.com/wp-content/uploads/2024/06/DSC00275.jpg)