Nuclear Medicine
What is it? It’s a medical scanner. What’s it do? It shoots nuclear particles through a patient and captures an image. Now, if ever a product had to satisfy a number of technical requirements yet not look super scary, this is it. By incorporating gentle curves this half million dollar machine appears both hi-tech and friendly. Now, that’s called keeping the big picture in mind.
Industrial Design
User Experience
Brand Identity
Strategy
User Experience
Brand Identity
Strategy
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