OpticLingo - Product | Graphic | Environmental | Interactive
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The Pressure Was On to Create Something Unique

These nifty pressure gauges accurately measure tire pressure in cars, trucks and bicycles. Not only that, they look good. The gauge is easy to read with color-coded section. This gauge can be purchased at Walmart and many auto supply stores.

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InterDesign

Creating attractive coat hangers is one thing. Creating them so they can be mass-produced and sold for $15 is another. How to achieve both? Use an inexpensive hardwood with a high-gloss finish. Make the pegs simple, so they require minimal tooling. And make the whole thing light enough to keep shipping costs down. That's how you create a coat hanger that's been bought by hundreds of thousands at stores like Bed, Bath and Beyond, Lowe's and Crate & Barrel.

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Thermador Oven

Technologically advanced and visually stunning, this Thermador range is a chef’s dream come true. Features include extra-large capacity ovens, sealed brass burners with an extra low setting, a commercial-style temperature gauge, and a patented convection system that provides superior baking and 25% time savings.

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The Public Weighs In

Hundreds of thousands have been sold: People seem to love the brushed aluminum finish, easy-to-read dial and the no-slip rubber pad. The Thinner scale has been sold at Crate and Barrel, Target and Bed, Bath and Beyond.

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Venusto

The Venusto is a radical new paper towel holder, in terms of both form and function. Two wood balls - an upper and a lower - work in tandem, for smooth, easy dispensing. And when it comes to design, this handsome dispenser has the kind of color scheme and one-of-a-kind profile that’s sure to spice up even the most modern kitchen. Made from solid maple and chrome-plated steel.

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Cool Design for Temperatures

Moen, the giant North American plumbing fixtures manufacturer, needed graphic symbols to communicate hot and cold around the world. The icons we came up with were easily understood worldwide: Snowflake for cold, and a sun for hot. And for warm, we put the two together. Today these icons are used on Moen fixtures around the world.

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Siemens Healthcare

What is it? It's a medical scanner. What's it do? It shoots nuclear particles through a patient and captures an image. Now, if ever a product had to satisfy a number of technical requirements yet not look super scary, this is it. By incorporating gentle curves this half million dollar machine appears both hi-tech and friendly. Now, that’s called keeping the big picture in mind.

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Vision

The Vision rapid deploy system is the ideal tool to get started in photography and to support the first level of advanced equipment - like interchangeable lens cameras and long zoom camcorders. Stable and strong, the user-friendly system of tools incorporates advanced features like an anti-rotation, grip and spike stability management.

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Target

This brand-building exercise was completed for Target’s Up & Up brand. Concept was designed for a new line of cleaning sponges. The product line is environmentally friendly with the needs of today's consumers in mind. To begin with, each item in the product line is reusable, therefore providing options for taking care of home cleaning tasks without resorting to the use of single-use disposable products.

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Bling

Delightful decorative toilet bolt cap covers for Bling, all handmade in the USA. We have designed an extensive collection of beautiful, tasteful designs for toilet bolt cap covers that blend perfectly with your bathroom decor. We have turned ordinary toilet bolt cap covers into charming works of art. Whatever your decorating theme--tropical or beach, wine or Parisian, wildlife or horses, music or golf--contemporary, traditional, southwestern or eclectic-- Bling has toilet bolt cap covers that will ultimately be your favorite decorating tool. A very small item, with a very big impact!

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MedSpa

The medical spa chair is a long-term disability piece of mobility equipment for the hospital patient. The MedSpa backwash shampoo system features chair with porcelain bowl, faucet, soft spray hose, built-in silicone infused headrest, drain assembly with strainer, and ottoman style footrest. All backwash systems have a UPC valve with built-in backflow preventer.

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Tide

This brand-building exercise was completed for Tide laundry. Concept was designed for a new line of clothes hampers. A beautifully designed clothes hamper will keep laundry hidden in style. Our laundry hamper designs for Tide were in a range of sizes and finishes...plenty of options to help fit consumers decorating style. We even offered to Tide management hampers with multiple compartments to let consumers organize loads of laundry in advance. Pre-sort by light and dark loads or keep towels separate from clothes.

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Clorox

We helped Clorox choose the right colors, materials and finishes for their new line of cleaning products. Our design team researched the marketplace observing consumer trends and translating them to products in specific global markets. We developed strategies that helped Clorox streamline the color decision process. Clorox made game changing decisions based on research and intellect rather than subjective opinion to grow sales.

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Rock Tools

Visual Brand Language was completed for Rock Tools automotive division. Concept was designed for a new line of automotive jacks. The quick lifting hydraulic automotive jack for Rock Tools saves time and is equipped with a safety valve to prevent overloading. We designed patentable features for Rock Tools like “Reposition-able Light” and “Shovel Handle”. The Shovel Handle is an ergonomic shape that allows more precise release of the valve. Even in the most well illuminated garage, it’s still hard to see under the car. With the reposition-able snake-light, you can see exactly what you’re doing and where your tools are located.

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Paloma Picasso

History and background of Paloma Picasso. Paloma Picasso has one of the most famous names in modern history. One of the most famous names in the history of art. A name that changed the world. And she wears it well. We designed a powder box to fit along side her fragrances cosmetic line.

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Disney

Piece of cake. From scratch, we created these cookie molds for Disney. What made this project especially difficult were the very strict guidelines mandated by Disney, Inc.

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